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Leap into 21st Century Reading

Bring stories to life!

LeapFrog Toys is set to revolutionise the way children read and learn with the launch of Tag, an innovative reading product that truly brings books to life, as words talk, pictures sing and stories live out loud. Tag combines the enjoyment of reading with an interactive learning experience through games and activities.

The Tag reader is fun, easy to use (can store up to 5 books) and small enough for children to carry anywhere.  Parents can watch their child's face light up as their favourite character comes to life with just one touch.

Dr Jeni Riley, LeapFrog Toys Literacy Consultant said: “Technology-assisted books, such as the LeapFrog Tag, are a new and added bonus to conventional books. Tag supports the child on their reading journey in a variety of ways.  Endlessly patient, the technology will ‘read' the whole book to the child, or just the words they cannot yet read for themselves. Tag also embellishes the story with sounds and surprises such as games, hidden in the illustrations that teach phonics and help to develop the two key skills of print and sound awareness which are so essential to becoming a reader.“

Great reading titles
With a selection of nine titles of well-loved characters such as Disney Pixar Cars, SpongeBob Square Pants and Disney Princess alongside classic children books such as Dr Seuss The Cat in the Hat and Paddington Bear, Tag delivers real excitement.

Games and activities
Enjoyable and rewarding reading activities and games are incorporated throughout the Tag books. A variety of reading skills for 4 to 8 year olds, ranging from phonics, word building, reading comprehension and vocabulary are introduced in a fun and interactive way. Children can choose to hear an entire story read out loud, hear it page by page or by individual words and even hear their favourite characters speak!

Reward your child's progress
Backed by an dedicated website, printable certificates and further activities are made available online when the child completes a Tag activity or game within each of the books. 

For a unique insight into educational play, parents can also connect to see their child's learning progress via a free online tool, the *LeapFrog Learning Path. This programme provides grown ups with an understanding of their child's development by demonstrating what they have read and the activities they have engaged with. *Available in December.

Product Launch Details
Tag comes with an included story book called Ozzie and Mack and is available from August 2008 in all good toy and retail stores (RRP £39.99). Additional Tag story book titles are available at £11.99 each.

For more information, visit www.leapfrog.com/tag

 
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